SEO And Google Ads
SEO is a method that makes your website content relevant to search engines. SEO or Search Engine Optimisation helps to rank your website higher in the organic or natural search results. By optimizing your website, search engines see your site as the most relevant in accordance to the search query and put your site in top spots on the natural search results.
Google Ads on the other hand, is advertising that makes it possible for you to place your advertisement on the top or right hand side of Google and their affiliate websites through paid search (A kind of pre-paid result). You can target specific keywords or phrases and display your offerings every time they search as long as you have budget left. It is much like needing airtime for your cellphone, you would buy airtime, load it and only once you make a call does the amount start to deplete, once someone clicks on your advert your budget will start to deplete, once depleted your advert will disappear until it is “topped up” having a professional agency like Invade Digital Media manage your Google Ads campaign can great increase your quality score, reducing the cost per click and keeping your advert up for longer.
Google Ads is a key part of any online marketing strategy as the returns are instant. We run a keyword analysis on your industry by assessing your competitors and Google’s recommended keyword idea’s to make sure you appear for your most valuable products and or services.