Digital Marketing Content Creators by Craig Schelin
As digital marketers, we’re often forced to quickly become strong content creators. However, if your blog is relegated to free information that you use strictly for onboarding audience members into your funnel, then you’re limiting what your content can do for your business says Craig Schelin (CEO) Invade Digital Media. Enter the growing industry of “knowledge commerce,” as Invade calls it calls it; their blog is dedicated to this space.
Digital products like workshops, courses and membership sites have become popular among entrepreneurs with strong personal brands and businesses with potent content teams. This collateral represents an opportunity to monetize digital marketing strategy in ways other than moving the target audience through the company’s main sales funnel. As Joe Pulizzi and Robert Rose of the aforementioned CMI have posited in their book Killing Marketing, introducing products like these to your business model gives you the opportunity to operate marketing as a profit center.